KCGameOn - Identity Design

Kansas City Game On (or KCGameOn and KCGameCon) started out as what me and all my friends used to call the "Cerner LAN." Basically Dennis Avondent, Nick Engstrom and a bunch of other dudes would put on a LAN at the Cerner campus in Kansas City. Over the years it grew and grew, I offered to help out establish branding for KCGameOn. Today - they are the premiere gaming event in Kansas City. Check them out and tell them Preston Farr sent ya.

Visit KCGameOn.com

Design Process

Starting out I toyed with a bunch of different fonts, but wasn't finding something that spoke to me. At the time the gaming company Razer was up-and-coming and I found a Razer font clone by the name of 'Razer Oblique.' After massaging some kerning, leading, and modifying the shapes of some letters in Adobe Illustrator, I was finally seeing something I liked. In the prototypes

I own the rights to all the images, mockups, and logos below.

First Iteration - Green

Second Iterations in Blue

Starting to hit on something good

First Iteration of this Type

Getting Closer

KCGameOn Icon

Evolving Needs

As every company knows, over time you will outgrow the assets you currently have, and need to expand your horizons. The same goes for massive LAN parties. Over the years I kept in touch and continued to supply designs for different aspects of the LAN.

Below are Twitch Banners, Large format banners for on premise displays, and some badge designs for the new KCGameCon.

↑Back to Top