UX Design & Creative Direction

Creating exceptional user experiences through thoughtful design, illustration, and brand identity. Specialized in user-centered design processes and creative problem solving.

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Preston Farr - Professional Headshot

Core Capabilities

User Experience Design

Research-driven UX design with focus on user journey mapping, wireframing, and creating intuitive digital experiences.

User ResearchWireframingPrototypingJourney MappingUsability Testing

Visual Design

Modern, clean visual design that balances aesthetics with functionality across web and mobile platforms.

UI DesignDesign SystemsTypographyColor TheoryResponsive Design

Brand & Identity

Comprehensive brand identity design including logos, style guides, and cohesive visual communication strategies.

Logo DesignBrand GuidelinesStyle SystemsMarketing MaterialsBrand Strategy

Illustration & Graphics

Custom illustration work, iconography, and graphic design for digital and print applications.

Digital IllustrationIcon DesignGraphic DesignPrint DesignCustom Graphics

Design Excellence Across Industries

Created compelling designs for startups, enterprises, and creative projects across multiple industries.

Designed user interfaces for apps with millions of active users

Created brand identities for 50+ companies and organizations

Led design teams in enterprise and startup environments

Developed design systems used across multiple product lines

Award-winning illustration and graphic design work

Frequently Asked Questions

What's your design process like?

I start with research and discovery, create user personas and journey maps, develop wireframes and prototypes, iterate based on feedback, and deliver final designs with comprehensive style guides.

How do you balance creativity with business requirements?

I believe great design solves business problems while delighting users. I work closely with stakeholders to understand goals, then create solutions that are both innovative and strategically sound.

Do you provide design systems and style guides?

Absolutely. I create comprehensive design systems including component libraries, style guides, and documentation to ensure consistency across all touchpoints and ease of implementation.

Ready to Get Started?

Let's discuss how my designer expertise can help bring your project to life.

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